Wigmore Deli
A well-known NZ musician. Raspy voice, full sleeve, cheerfully unbothered by what anyone thinks of her. She bought a building in Kingsland and put a sandwich shop in it.
The easy version of that is celebrity merch: the face, the name in lights, the album art on the wall. This went the other way. The shop got a character of its own, and hers was left to come through in how it talks rather than how it looks. A playful identity with a simple website to match. A modern nod to NY deli heritage.
© Wigmore Deli
