The Lion Games
Once a year Lion brings in its biggest trade customers. The buyers who decide what goes on tap. This year's was at the time of the Paris Olympic games. Every brand under the Lion umbrella ran an Olympic-style game as activations at Eden Park.
It was a thank-you, so it had to feel like a party rather than a trade function. The look is loud on purpose: bright, competitive and a little over the top. It’s the kind of day you’d want your best customers still talking about the following week. Everyone played, and everyone took something home.
© The Lion Games
